How are you communicating colours to your customers in ways that appeal? With the seemingly unending array of coloured gemstones rising in popularity, it’s easy to get lost in the technical properties of a gem, when all the customer really wants to know is...
The 4 C’s, T and O of Natural Color Gems With the growth of the internet diamond consumer, the parlance of the 4 C’s of diamonds is becoming more commonplace. There is however a little less clarity when it comes to assessing color gemstones. Thanks to the many...
As you will know from our previous post, Sapphires come in a whole rainbow of colours, and anything that is not a blue sapphire, or red ruby for that matter in corundum, is categorised as a fancy coloured sapphire. The colour spectrum sapphires come in falls into 4...
Like flowers of the same species, corundum comes in all the colors of the rainbow. It is called ruby when red and simply sapphire when blue. So the term “fancy” refers to all the other colors and mineral varieties of corundum. For centuries, Sri Lanka, also known as...
Named from the Greek work sappheiros meaning blue, sapphires have been highly priced gemstones since 800 BC. Rulers of ancient Persia believed the sky was painted blue by their reflections and in the antiquity, kings and queens thought that blue sapphires protected...
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